5 Reasons to Switch to Reusable Unpaper Towels (And What Changes When You Do)
If you've ever caught yourself buying yet another 12-pack of paper towels at the store — again — you're not alone. The average household goes through dozens of rolls a year, and most of that ends up in the trash within seconds of being used. Reusable "unpaper" towels are a simple swap that changes that math, without asking you to change how you actually clean your kitchen.
Here's what switching actually looks like, and why it's worth trying.
1. You Stop Buying Paper Towels — Period
This is the obvious one, but it's worth saying plainly: once you have a roll of reusable cloth towels in rotation, you stop restocking paper ones. No more "wait, are we out again?" moments at the store. A single roll of 24 sheets can replace months of disposable paper towels, since each sheet gets used, washed, and reused instead of thrown away after one wipe.
2. They Work Exactly Like What You're Used To
One of the biggest hesitations people have about reusable paper towels is imagining some complicated new system. It's not. Our Unpaper Towels come wound on a recycled paper towel tube, so they fit right onto your existing paper towel holder. Tear off a sheet along the perforated line, use it, and when it's dirty, toss it in the wash instead of the trash. The habit doesn't change — just what happens after.
3. Less Waste, Less Guilt
Paper towels are a single-use product by design. Every sheet you tear off is headed for the landfill within minutes. Cloth towels flip that — the same 24 sheets get washed and reused for months or years, cutting down on the steady stream of paper waste leaving your kitchen every week.
4. They Save You Money Over Time
A pack of paper towels feels cheap in the moment, but it adds up. Buying paper towels weekly or biweekly, year after year, costs more than most people realize. A reusable set is a one-time purchase that keeps paying off with every use — no repeat trips to restock something you're just going to throw away again.
5. Caring for Them Is Simple
Machine wash warm with like colors, tumble dry low, and skip the fabric softener (it reduces absorbency). That's it. With regular washing, cotton flannel unpaper towels typically hold up well for a year or more of everyday kitchen use — and absorbency actually improves after the first few washes.
Making the Switch
You don't have to overhaul your whole kitchen overnight. Start with one roll, keep it next to your usual paper towels, and see how quickly it becomes the one you reach for first. Most people find they stop buying paper towels within a few weeks, once the new habit sets in.
Ready to try it? www.unpaperco.com
Unpaper Co. makes handmade, eco-friendly kitchen alternatives to everyday disposables — starting with our reusable Unpaper Towels. One small swap at a time.